Driving Mechanisms for Residents to Invite Friends and Relatives to Visit Their Permanent Residence: A Mediated Model with Moderation

XU Chunxiao , LI Tianyu

Areal Research and Development ›› 2023, Vol. 42 ›› Issue (4) : 100-105.

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Areal Research and Development ›› 2023, Vol. 42 ›› Issue (4) : 100-105. DOI: 10.3969/j.issn.1003-2363.2023.04.016

Driving Mechanisms for Residents to Invite Friends and Relatives to Visit Their Permanent Residence: A Mediated Model with Moderation

  • XU Chunxiao , LI Tianyu
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Abstract

Taking Changsha City as an example, based on the “cognitive-emotional-behavioral” theory and the identity process theory, a structural equation model was constructed to explore the driving mechanism of residents' intention to invite their friends and relatives to visit their permanent residence. The results are as followings:  (1) Residents’ perceptions of the continuity of their residence drive the intention to invite through the mediation of local identity. (2) Residents’ perceptions of self-esteem are the main path that drives the intention to invite through the mediation of local identity, and there are four other secondary paths. (3) Length of residence has a moderating effect on residents’ perceived quality of tourism attraction and local identity, and housing situation has a moderating effect on residents’ perceived quality of tourism attraction, continuity and self-efficacy and local identity.

Key words

resident / permanent residence / inviting intention / driving mechanism / Changsha City

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XU Chunxiao , LI Tianyu. Driving Mechanisms for Residents to Invite Friends and Relatives to Visit Their Permanent Residence: A Mediated Model with Moderation[J]. Areal Research and Development, 2023, 42(4): 100-105 https://doi.org/10.3969/j.issn.1003-2363.2023.04.016

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