Shielding is an obscuring phenomenon. Because of the image shielding, the development of the tourist attractions often gets into trouble. The tourist attractions’ image theoretically can be shaped, but in reality, only perceptive image of the tourist attractions survived in the minds of people, and people’s decisionmaking based on perceptive image. The image shielding of the tourist attractions is essentially a perceptive image masking. In the perception process of tourist attractions, people will experience the original, decisionmaking, practicality of perceptive image shielding of the tourist attractions in different stages. The action mechanism of the tourist attractions’ image shielding is affected through the assimilation of image cognition, optimization of perceived usefulness, and the internalization of the symbol transferring. Tourist attractions can take targeted measures correspond to different stages of people’s cognition to avoid the negative effects of perceptive image masking.
Key words
tourists /
tourist attractions /
perceptive image /
image shielding /
action mechanism
{{custom_keyword}} /
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
References
［1］Hunt J D. Image as A Factor in Tourism Development［J］. Journal of Travel Research, 1975,13(3):1-7.
［2］王衍用.孟子故里旅游开发战略研究［J］.地理学与国土研究,1993,13(2): 44-46.
［3］陈传康,王民,牟光蓉.中心城市和景区旅游开发研究［J］.地理学与国土研究, 1996,12 (2):47-51.
［4］许春晓.旅游地屏蔽理论研究［J］.热带地理,2001,21(1):61-65.
［5］杨振之,陈谨.“形象遮蔽”与“形象叠加”的理论与实证研究［J］.旅游学刊,2003,18(3):62-67.
［6］李雪松.旅游形象屏蔽理论研究［J］.北京第二外国语学院学报,2011(3):1-7.
［7］李国平,叶文.游客感知“灰度区”旅游形象策划探讨［J］.人文地理,2002，17(4):34-37.
［8］张英.区域旅游形象塑造——如何避开形象遮蔽现象［J］.经济师,2004(7):113-114.
［9］刘睿文.旅游形象不对称作用理论研究［J］.地理与地理信息科学,2006,22(4):75-78.
［10］全国13所高等院校《社会心理学》编写组.社会心理学［M］.天津:南开大学出版社,1995: 130-134.
［11］薛玉梅.旅游形象感知模式的心理机制及相关营销策略［J］.贵州社会科学,2005(2):27-28.
［12］Pred A. Behaviour and Location,Foundations for a Geographic and Dynamic Location Theory［M］.Lund:Dep.Geogr.R.Univ. Lund.,1967.
［13］薛会娟.旅游地感知场的形成机理及管理对策探讨［J］.人文地理,2008，23(1):97-101.
［14］姚长宏,陈田,刘家明.旅游地形象感知偏差测评模型研究［J］.旅游学刊,2009,24(1):29-32.
［15］万雪芹,安塔娜.基于消费者感知体验的文化旅游符号消费分析［J］.前沿,2011(5):21-24.
［16］郭英之.旅游感知形象研究综述［J］.经济地理,2003,23(2):280-284.
［17］王家骏.旅游决策行为研究：旅游者对旅游目的地的选择［J］.无锡教育学院学报,1994(3):41-45.
［18］普荣, 白海霞.生态敏感旅游地和旅游者互动影响与协调［J］.地域研究与开发,2012,31(3):121-125.
［19］姜辽,张述林.旅游空间营造的理论探索［J］.干旱区资源与环境,2009,23(5):195-199.
{{custom_fnGroup.title_en}}
Footnotes
{{custom_fn.content}}
PDF(763 KB)
